College: J. Mack Robinson College of Business
Degrees: B.B.A., M.B.A., M.S., Ph.D.
See Also: J. Mack Robinson College of Business
Marketing is an exciting dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field.
A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties.
This is a suggested 4-year schedule of courses for students to follow, including milestones that should be met each year.